Content Is King
Piggy backing off of the last post, I thought today it would be smart to talk about content. Because really, a Sunday well spent, brings a week filled of content.
... Did you see what I did there.
Be it that today we are talking about content, I want you to know that it is super important that you pay super close attention because choosing, creating and sending out the RIGHT content for your audience is what is going to determine your online sucess!
Since most things online are a visual platform ( like what I talked about in the last point of the last post ), you are going to see negative results if you put the visual aspects of things on the back burner - unfortunately, there is no way around that.
Someone once told me to think of my online content as my curb appeal.. and that really put things into perspective for me.
... Think of it this way, if you are putting out half naked pictures of yourself, what type of comments and people do you think you are going to end up attracting ?
... If your content is unorganized and low quality, what kind of customers are you going to be attracting.
Putting in the time and effort to 1. What look you are trying to portray yourself and 2. How to execute that, can obviously be super time consuming, but when you learn how to do so my friend, you are easily going to attract those people that you are looking to attract to your outlets.
So, although I feel as though I am going to be reiterating some of the points I made in the previous post, I think its going to be a little bit more broken down for you.
1. You need to have high quality, crisp, and clean photos.
Our phones these days totally can take a great quality photo's these days. But 1. try to take your pictures in natural daylight. Throw on the HDR function, and then sharpen images in post production to really make things extra crisp.
2. Pick a theme.
I typically use the same three filters, that way - my feed stays as consistent as possible. It's as simple as that.
3. Focus on your niche.
If you market to everyone, you market to no one. Stick to the things that YOU love, and don't try to follow what someone else is doing just because you see it working for them. If it isn't true and authentic to you... It's not going to work for you.
What are some of your favourite feeds that you have noticed that have a really consistent theme ? Now take a look at yours... Can you see a common thread ?