Hello my friends !
Today I wanted to talk about something... Something that M A N Y of you have been reaching out, and asking me about.
And to be honest, I was going to write this post, and then after dealing with a wee bit of drama earlier this week, I thought maybe I would hold off on it, and then I decided - what the heck why not go for it anyway.
Today, we are gonna talk about, Instagram. And although you have probably noticed, it is totally my jam but honestly, not everything is as it seems on Instagram, shocker !
I thought I would lift a bit of the veil on a few things today, and although I am not going to go into my strategies, or how I plan my posts, etc... I thought I would touch a bit on the topic, especially for those of you who message me asking for advice. This post isn't being written to act as a tool guide, but more so to give a general awareness.
So, let's go !
1. Don't hate the player, hate the game.
With the social media world always constantly evolving, people are always needing to find new and creative ways to try and get to the 'top'... The top of everyone's timeline that is.
Believe it or not, there are certain apps, and websites, that can help with generating traffic to your content, by liking, commenting, or following others. Although there are mixed reviews on this, ( and i am going to keep mine out of it ), there are definitely pro's and cons to using such a device.
Believe it or not, sometimes, when you see people getting tons of engagement on their posts, that's not always legit either, i mean, sometimes it comes from actual accounts... But, sometimes influencers join thing's called 'comment pods', where they all circulate commenting on other people in the pod's post, to make it seem as though they have alot more engagement on their posts. Again, mixed reviews on this -- and you got it, i am keeping my opinion to myself.
The point of me bringing any of that up is... Different people, have different tactics - personally I don't care to judge on either, I kind of have my own business to worry about. But that being said, I constantly see other's taking digs at other people - but hey, in an industry thats constantly evolving people are always trying to adapt, and get them to their end goal as quick as possible, and I can't even begin to try and blame anyone for that. Obviously each option is going to bring pro's and cons -- but as this point started... DON'T HATE THE PLAYER, HATE THE GAME.
Fake it, until you make it.
I am not talking about this in an arrogant sense, because believe me, I see a few people out there, that kindddaaa act like their shit don't stink.
But that being said, even if you aren't at that ultimate goal that you have got ahead of yourself, i am a firm believer if you treat something like you have 'made it' before you are there, the results will be soon to follow.
So although you may not have tons of followers, or tons of subscribers, continue to act in a manner like you do, that will help to keep you accountable to your goals. I promise that practiced skill set of consistency before you have the numbers, will produce a character in you that is essential for when you do have the numbers.
3. Be nice, to everyone.
Have you ever heard that saying, "you catch more flies with honey, than you do with vinegar ".
or have you heard, " Honour up, honour down, honour all around ". As my blogging career continues, it has been interesting to see some of the interesting ebbs and flows of the peers around me.
And all I can say is this, regardless of the fact that someone may have 'smaller' numbers than you... You should never disregard that person, because you never know when the day comes when they land themselves in the same circles as you, and or on the same par as you, or even surpass you.
I get it, its a competitive space out there, but what is coming to you, and is for you, can't be taken from you. I think this is an industry in which people operate from a scarcity mindset, and it's totally not needed.
4. Be true and authentic to you. Your vibe, attracts your tribe.
It is totally easy to get caught up in what looks good, or what is on trend, what type of content is producing the most likes. But honestly, you may grow your audience slower, but people can totally see when you are not being true and authentic to yourself.
For me, this is a huge area i struggle in... Because often, what I want to talk about, isn't necessarily what is going to produce the most 'likes', but i would be doing myself such a disservice if i wasn't being true to myself.
I firmly believe that if you are being true to you, and even if that is a bit different than the path that everyone else in your industry is taking ... It ends up helping you out in the long run, because you ending up sticking out amongst everyone that is doing everything else the same.
5. Hashtag like a BOSS
Did you know, you can use 30 hashtags per insta post ? Honestly, I know some people feel lame using hashtags, but think of it like this :
The internet is one huge ocean, and you using a hashtag, is like you are casting a reel, out there to catch some fish.
Every hashtag is like another fishing hook out there. So why wouldn't you want to cast as many reel's out there ?! I personally like to keep a list of hashtags in my phone, so I can just copy and paste them when needed.
6. Consistency is key
Like most things in life, consistency is so important, and hey... I am still working on that. I mean, I am consistent as heck on my Instagram in the aspect of posting consistently...
But when it comes to my blog and youtube channel, its definitely still a work in progress.
However, I have to tell you this, since the new year where i made a commitment to myself to take this all seriously... So many doors have opened for me, that it's crazy to see what a short 90 days of consistency can produce, and it actually just makes me wish I took on this attitude a lot sooner.
Those are my not so quick six tips on this whole new digital world we live in. I know although being a long post it is still a tad bit vague, but that was on purpose.
I think ultimately, you need to do your research, i promise all of your answers to this kind of stuff is just a google search away ;)
Hello my friends !