If you have had the privilege of meeting me in real life, you know that I live and breathe social media ! And although I would say I have a pretty health relationship with it, I seriously LOVE it. But most of all, I love sharing everything I know about it with others.
It is SO amazing how Social Media can connect you with others. And this could not have been more true than when I moved to the UK from Canada. It allowed me to have an avenue to connect with other local bloggers, and make new friends with like minded interests.
And what I found was, the people that i was connecting with, the more that they BLOOMED in life, and their online career… was the more that they wanted to TELL and share about it. And i loved how it created a ‘Community Over Competition’ culture ! Which is exactly what I am about.
The online blogging world can often be a very secretive community - and I thought, how cool would it be if there was an online space where we could swap ideas, share contacts, attend events with one another… But most of all, share the exact ways that we were able to bring in an income from it!
And that is how the Bloom & Tell community was born !
As an influencer, I have had the opportunity to work with some of the coolest small business. However, one of the things that I have found is… Is that sometimes, the coolest of business, can have the biggest of struggles show casing their awesome business online!
Here are 5 quick things, that I think any business can implement, and will immediately start to set them apart from their competition.
Over the last year i have found myself speaking on quite a few panel’s talking about influencer marketing. As well as hosting my own workshops ! And if i am honest with you guys, this is the area of my job where i truly feel the most alive.
I love getting into a room with people who are so eager to hear what you can tell them in order to make them succeed !
Over the past year, i have learned, observed and experienced a few things that i think would be very beneficial to know before throwing an Influencer panel. So if this is something that you are interested in, please continue to read below.
One of the best way’s to get the buzz going about your new brand, or product… is throwing an experience based event with influencers in tow. And as someone who has gone to quite a few of these event’s, there are a few things that i have noticed to be a common thread when they not only run smoothly, but effectively.
1. The Influencers Attending Know What Your Business / Brand Does
Often event’s can have some sort of experience that is tied to it. But it is so important that your brands messaging does not get lost amongst the event.
Have you just finished doing a campaign with an influencer… and that post didn’t perform as well as you would have hoped ?
There are a few things that i have noticed whilst working on branded content… that may be the reason why.
This past week i have had the opportunity to attend 2 events, in which Influencers have been incorporated into the planning of the event.
As events are the normal run of the mill for influencers… i have noticed a few things that continuously get done at events, that prevents an event / campaign from running smoothly.
Personally, one of my preferred ones to use is TRIBE. And i thought that I would quickly write a blog post sharing with you some of the reasons why I love to use the app !
This blog post is mainly being inspired by the fact, that right after I recommence my work out - I will have to head back to my computer, and write not one, not two, but three correspondence, following up on late invoices.